Essay about Advertising IP

Attractive Professional University or college, Punjab

Training course Code

Course Title

Study course Planner

Classes

MGT962

ADVERTISING

12377:: Malika Rani

Training course Category

Courses with conceptual focus

3. 0

Tutorials Practicals Credit

0. 0

0. zero

TextBooks

Sr No

Title

Author

Release

T-1

Promoting Management

Year

Jaishri jethwaney & Shruti 2nd

jain

Publisher Term

Oxford Higher Education

Reference Literature

Sr Simply no

Title

Publisher

Edition

12 months

Publisher Term

R-1

Promoting & Promotion: An IMC

Perspective

Kruti Shah & Alan Deb

Souza

1st

2009

Acara susunan acara McGraw Slope

R-2

A Introduction to Ad and

Marketing promotions

Belch George E and Belch seventh

Michale

Tata McGraw Hillside

Other Studying

Sr Zero

Journals articles as Compulsary reading (specific articles, total reference)

OR-1

A Study of The Role and Effectiveness of Celebrities in Advertisements, American indian Journal of marketing, June 2012, pp 23-36,

OR-2

A report on the efficiency on Internet Advertisements, Indian Journal of marketing, June 2012, pp 37-45,

OR-3

Unethical Issues in Advertising Indian Diary of marketing, March 2011, pp 33-42,

OR-4

Understanding of TELEVISION Advertisements between Urban TV SET Children, Of india Journal of marketing, March 2011, pp 51-59,

OR-5

Leisure time, Social Networking And Mass media: The Evolving Self confidence, Indian Journal of marketing, January 2012, pp 11-17,

OR-6

Effectiveness of Advertisements in India: A great empirical Research, Indian Record of marketing, Might 2012, pp 31-38,

OR-7

Strategy Of Advertisement Organizations In India For Considering Advertising Efficiency Across Experience Indian Log of Marketing, Apr 2011, pp 63-69,

OR-8

Viewers` Notion Towards Promotions for TV Multimedia As A Promotional Strategy In the present Marketing Situation. Indian Journal of Marketing, 04 2011, pp 39-45,

OR-9

Case: Social websites strategy of My Grahak. com, www.afaqs.com (available in course file),

OR-10

Case: Social Media approach by Lakme, www.afaqs.com (available in course file),

OR-11

Case: Ganesha Goes Green with " BIG Green Ganesha” www.afaqs.com (available in course file),

OR-12

Case of XUV 500, www.afaqs.com (available in course file),

Relevant Websites

Sr Not any

(Web address) (only in the event relevant to the course)

Prominent Features

RW-1

http://www.multimediamarketing.com/mkc/marketingcommunications/

Details about IMC

several. 0

RW-2

http://www.afaqs.com/

Content and reports on adverts

RW-3

http://www.medianewsline.com/

Advertising Industry Updates

Audio Visual Helps

Sr Zero

(AV aids) (only in the event relevant to the course)

Prominent Features

AV-1

Advertisements of Thums-up

Can be useful for understanding the idea of Ad approach and big-Idea

AV-2

Adverts of Cadbury

Helps in comprehending the concept of Psychological appeals

AV-3

Advertisements of Fevicol

Can be useful for understanding the idea of Humour charm

AV-4

Amazing India

Helps in understanding Sociable & Ethical appeal

AV-5

Airtel ads

To understand ad formats

LTP week distribution: (LTP Weeks)

Weeks prior to MTE

six

Weeks After MTE

7

Spill More than

3

Thorough Plan For Lectures

Week

Number

Lecture

Quantity

Broad Topic(Sub Topic)

Week 1

Address 1

Introduction to Advertising

Management(Marketing

Communication)

T-1: Ch you

Introduction to Marketing

Management(Role of Advertising)

T-1: Ch 1

Introduction to Advertising

Management(Meaning of

Advertising)

Introduction to Advertising

Management(Theories of

Advertising)

Lecture a couple of

Chapters/Sections

of Text/reference

catalogs

Other Psychic readings, Lecture Explanation

Relevant

Websites, Audio

Image Aids,

application and

Digital Labs

Learning Outcomes

Pedagogical Tool

Demonstration/ Case

Examine / Images /

cartoon / ppt etc .

Planned

The spiel would

involve discussion about

Marketing...

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