Blue Marine Strategy Essay


Submitted simply by: Srinjoy Guha Bakshi (111257)

MBA (FULL-TIME) 2011-2013Faculty Guide: Prof. Swarup Kumar Dutta|

Day of Submitting: 6th February 2013

Statement: Submitted in Partial Fulfilment of the Requirement of the Feuille in the Master of Organization Administration Program (Full Time) Table of Contents:

Page of Approval



Executive Synopsis


Books Review



Theoretical Framework






Topics Site Number

Letter of Approval a few

Declaration some

Acknowledgements your five

Executive Summary 6

Intro 8

Books Review 10

Objective 15

Methodology 15

Theoretical Structure 15

Research 16

………….. Background of sixteen

………….. Scenario in 2004-05 16

………….. Assessing the latest environment of sixteen

………….. Main Players 17

………….. Visual Exploration (Beyond Red Ocean) 19

………….. TATA Ridotto: An innovation or fluke 24

………….. Go beyond the boundaries twenty-five

………….. Series of BOS 26

………….. Sustainability and renewal of BOS twenty-seven

Conclusion twenty nine

Appendix 32

Reference 33

MBA (Full-Time)–II (2010-12 Batch)

Dissertation Report Approval Type

Roll Number: ___________________________________

Present student's Name: ___________________________________

Faculty Guide: ___________________________________

Matter: ___________________________________


Signature of Student

Endorsement of the Faculty Guide


I, Srinjoy Guha Bakshi, declare the work completed by me is an original piece of work and not an extension of some project published by myself as a part of a few course work during acknowledgement with the source as a part of the Reference.

Srinjoy Guha Bakshi


6th Feb 2013


This job has been a great learning knowledge for me and I would like to share my gratitude towards all the people who led me through, and without whose guidance and support, this kind of project would not have been accomplished successfully. I actually express my personal sincere appreciation to my faculty guidebook Prof. Swarup Kumar Dutta for his continuous support and co-operation throughout my own project, devoid of which the present work will not have been feasible. Also, I am thankful to my personal Faculties & Friends for continued guidance and immense support along with invaluable encouragement.

Executive Synopsis:

When Tata Motors unveiled a model of it is Nano micro car with the Mumbai Automobile Show in January 2008, auto professionals around the world were aflutter. Market watchers and innovation specialists soon reported on the engineering and supply-chain breakthroughs lurking behind the car. A few 14 several weeks later, Tata showed off the commercial type of the Ridotto, on Mar. 23. Today, the U. S. auto industry can be struggling to outlive, with Standard Motors, once the world's biggest carmaker, on the brink of bankruptcy. No-one disputes that the Nano is usually innovative upon multiple levels—from its engineering to its marketing to its production. So it's hard to avoid the question: What can easily a humbled Detroit learn from the Acara susunan acara Nano? The lessons start with the vision of Ratan Acara susunan acara, chairman of Tata Motors' parent, Struktur Group, to develop an super low-cost car for a fresh category of American indian consumer: somebody who couldn't afford the $5, 1000 sticker price of what was then this cheapest car on the market and in turn drove his family about on a $1, 000 motorcycle. In India there are 60 million to 100 million people trapped in that auto chasm. However non-e in the automakers in...

References: accessed about 12th January 2013, 18: 00pm

Chaisung Lim, Seokhee Han and Hiroshi Ito, Low cost troublesome innovation by simply an Of india automobile maker (MMRC, College or university of Tokyo, October 2009)

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